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How the tuk tuk kick-started a fundraising drive

Raising cash to keep a business going is usually a tough task. And to raise money for a good cause – that’s even tougher.

But one group from around Asia has managed to raise hundreds of thousands of US dollars to help pay for the basic needs of rural communities in India and Sri Lanka.

It was done via a tuk tuk journey. That’s a three-wheeled scooter, a common mode of transportation in South Asia.

As part of the Business of Giving series on Asia Business Report, we caught up with the founder of Pimp My Tuk Tuk, based in Singapore.

Produced by Zarina Hussain.